A redesign is an opportunity to rethink the customer journey—not just the colours. Here are some practical questions and considerations to help frame the next conversation.
Define the job of every important page
Identify the information a visitor needs and the next meaningful step they should be able to take.
Prioritise clarity
Simple navigation, informative headings and focused service descriptions often do more than extra visual effects.
Design for the real world
Check mobile layouts, loading speed, accessibility and how content will be maintained by the team.
Measure outcomes, then iterate
Pair launch goals with analytics and regular review so the site keeps improving after publication.
This article provides general information and planning considerations; it is not a substitute for professional advice specific to your project.